Focused on Customer Centricity

As principal of Cathy Tennant & Associates, I work with companies to help strengthen their customer-centered vision, plan and execution. When required, I supplement my knowledge and skills with those of other professionals to meet the requirements of the client engagement. In addition to my CRM expertise, my clients have also capitalized on my experience in strategic planning, marketing communications, new business development, client sales/relationship management and team/project leadership.

Overall Strategy
What does Customer Centricity mean in your organization – what could it mean? Let’s create your customer-centric vision, strategies, operational requirements and measures of success.

Customer Insight
Are you creating all the customer knowledge you can? Are you effectively integrating this info into business decisions across your company? Let’s audit, uncover, create and combine customer knowledge generated from transactional, primary and/or secondary information.

Customer Management
Are your customers treated as if they are the same and equally deserving of your resources? Let’s identify customer groups worthy of investment, develop objectives and strategies for each segment, implement plans and track performance.

Customer Marketing
Are you optimizing your customer relationships via marketing? How does Customer Centricity influence your current marketing plan? Let’s talk about how your current marketing plan can be strengthened.

Customer Experience
Are you successfully demonstrating Customer Centricity at the person-to-person level? Let’s design and develop interactive customer experience programs that execute your vision.

Measurement
What are your measures of success? Let’s develop metrics and monitor the results of your Customer Centricity plan.